Dubai, United Arab Emirates, November 2025 -As part of Basatne’s global circular commerce vision, the platform is setting a new benchmark for sustainable, scalable, and inclusive digital trade. Built under its flagship brand Cartlow, Basatne introduces the region’s first subscription-based, zero-commission multi-seller platform, transforming how businesses operate and grow. This new model replaces traditional sales commissions with a simple subscription, giving sellers predictable costs, higher margins, and freedom to scale across markets. By enabling millions of products to be continuously recirculated, Cartlow drives the shift from linear consumption to a truly circular economy—where technology, trade, and sustainability move together.
With its proprietary digital infrastructure, Basatne has developed an ecosystem that seamlessly connects consumer marketplaces with wholesale trading networks, ensuring that products and devices are recaptured, refurbished, resold, or reused rather than discarded. This model is designed to recirculate millions of devices every year, positioning Basatne MENA as a central force in advancing the circular economy across a market projected to exceed USD 30 billion in value.
The zero-commission subscription model replaces the traditional marketplace structure that charges sellers up to 20% per transaction. Instead, it enables direct value exchange between sellers and consumers, unlocking more competitive pricing and fairer value distribution across the retail ecosystem. This approach strengthens both the economic and environmental case for circular retail, making sustainable consumption more accessible and scalable.
“At Basatne MENA, our mission is to make sustainability scalable,” said Mohammad Sleiman, CEO of Basatne MENA. “By digitizing the product lifecycle and eliminating cost barriers, we are enabling a model where affordability and sustainability reinforce each other. This is not just a retail adjustment—it is a fundamental shift in how value moves through the economy.”
As Basatne continues to expand its circular commerce infrastructure, the company is shaping a future where economic growth and environmental responsibility advance together—establishing the foundation for a more resilient and resource-efficient digital economy across the GCC.
